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What are the Top 10 Reasons Your Business Needs A Website?
With the rapid changing climate of the small business world you have to be more
forward thinking than ever just to keep up with your competition. Status Quo
isn't good enough anymore.
One of the best ways to move your business forward is by
getting you own small business website.It's not as expensive as you think and when done properly
can give you more return on your investment than almost any other form of
advertising and promotion.
Letís take a look at The
Top 10 Reasons Your Business Needs a Website! I think you will see that
some if not all of these can apply to your company!
1. Having a website can help you generate a professional
image- A professionally designed website is
one of the best ways to instill confidence in new customers who are not
familiar with your company. It gives the impression they are dealing with a
firm they can trust and will generate a sense of respectability.
2. Business Information available - You are able to communicate address, phone numbers, fax numbers,
hours of operation and clientís awareness of special offerings (i.e. sales, and
3. Your website is the ideal promotional tool which can be
updated at any time - Unlike the yellow pages you can update
your customer offerings at anytime. Plus itís cheaper and quicker to update
your website than printed materials such as brochures and flyers!
4. Sell More Products -
Millions of people log on to the internet each and everyday, creating billions
of dollars sold by E Commerce businesses.
5. Provide Research information - Consumers spend hours of time researching potential businesses,
products and services prior to making an educated purchase.
6. Reach desirable Demographic Markets -The World Wide Web is arguably the highest mass-market
demographic available. Through WWW you can reach any kinds of customers like
college students, business owners and so forth. Itís a vast demographic market.<
7. Open International Markets -With a Web page, you can open up dialogue with international
markets as easily as with the company across the street. Another added benefit
is that they can access your offices information for the price of a local phone
8. Create a 24 Hour Service - Business is worldwide but your office hours aren't. Web pages
serve the client, customer and partner 24 hours a day, seven days a week. No
9. Feed Back from the Customer - Having the proper information, brochures, catalogs, sales
presentations and still no sales or leads. What went wrong? With Web presence
you are able to ask for feedback in a non-confrontational way and receive
information instantly with out extra cost.
10. Help people make quick decisions -By providing product or service information plus prices and specifications
almost instantly your website is able to attract new business for you.
you decide to design and build your own website or hire a professional as the
saying goes..."Just Do It." Don't let your competition leave you
behind. Start increasing your sales and service by getting your own business
Why do you need to Redesign your current business website?
Just like we change our dressing style as our age grows, websites also have an age and they need to change their dressing style often. What was all the popular a couple of years ago is now history?
Design trends changeĖ A few years back the 3D buttons and interfaces that were so popular when many graphics tools made it easy to create bevel and emboss styles. It is because the web is changing and web designers develop a better understanding of what their client and the client's audience wants. For example, Flash intros were very famous until web designers realized that most visitors didnít like them much and wanted to go straight to a website's content.
So if you feel your site is looking a bit old & dull when compared to the latest trend websites, then its time to redesign your website.
Lead from the front
The web is really great because it makes it very easy for people to find information about your company and services with just a click of the mouse. The disadvantage is that this advantage holds true and good for your competitors as well.
It is important that your website must make an impact and stay ahead of your competitors. Your website needs to fight out your competition or you will lose some valuable clients. So its better you spend a bit of time and look at your competition, analyzing your competitorís websites is one of the most important part of the redesign process. How does your website stand against them? If you feel they are 'better', then it is time for a redesign. If your site is of a similar standard you might think that it is unnecessary to redesign, but it is much better to lead the pack than being one among hundreds.
Redesign could enable you to have a GO on your competitors rather than waiting for them to redesign and then to catch them up.
Current website's design does not reflect your brand When people are visiting your website, they see it as a reflection of your company just like they see your business card. If your site looks professional and is with full of helpful content they will see your company as an professional outfit. But in contrary, if your site looks amateur, outdated and unprofessional they will see your company as an amateur outfit. This is why it is very important that your website reflects your company identity and brand.
Also your site must not just reflect how you wish your company to be seen, but it is very important that it also reflects the aspirations of your clients. People like doing business with people who have good references and a big network of clients.
If you Send a strong clear message about who you are and what you stand for makes people want to do business with you. But If your site is sending out wrong messages, it is then the right time to redesign your website.
Website must reflect the future vision and not the past
We live in a fast paced world these days. Clients change their mind often because the markets change more often and businesses start to meet new demands. If your website is more than a couple of years old, then your website does not reflect where you are leading to but will only reflect where you have been in the past.
Will you not prefer to do business with somebody who is looking towards the future rather than being stuck in the past?
Keeping the website fresh
The best thing about using the web rather than traditional advertising channels is the facility it gives you to respond quickly to the market changes or your customer requirements. You need not wait until your current advertising campaign is finished before you make any new changes. Instead you can easily update your website whenever you want. How many websites have you seen where the content does not look like itís been changed for months, or even years!!!
This is mainly because the websites are built in such a way that they can only be updated by the person/company who developed them. This is ok for some small sites but not for some huge websites which evolve to do business on the web and gain profits.
If your website is one of these, then it is certainly worth considering redesigning your website so that you or the people in your company can update the website content themselves. Fresh website content is a very important factor in encouraging people to revisit your website and that can help by giving you the edge over your competitor. Why would anybody come back to your website if it has not been updated for months or years?
Attracting more visitors
Just because something is there people will not come and use it. If people have never heard of your website, donít know what is in there and also don't know how to get there, how on earth can you expect them to visit your website?
A website redesign can really help you to attract more visitors in plenty of ways. Firstly, people need to be able to find your website. Building search engine techniques into a new website is much more effective than trying to build search engine techniques in to an already built website.
But this alone is not at all enough. Your website also needs to offer visitors some useful information that helps them achieve their goals or interests.
If your website does not reflect you visitor's interest and your business objectives, then its time to think about a redesign.
Increase your profits and get shoppers to buy online
It is shocking to see how many websites still get built without any objectives or any success criteria. These sites will get visually ďdesignedĒ, existing content will be just poured in without adding any fresh content and then after a few months people wonder why the site is not a success.
If this is ringing any alarms then this is the time to redesign your website.
Building a basic website is simple but building a website which performs is the need of the hour. The first step for that is to set a success criteria for your site. What exactly are you trying to achieve and how will you know whether you achieved your goal or not? Who are your website's visitors and what do you want them to do and what do they want to do?
With a firm success criteria and an understanding of your visitors can make you decide on how the site should look, work and sound. Does the site design go with your goals? Does the navigation menu encourage people to click on the section you want them to? How about the content? does it have the right tone? Does it encourage people to buy a product or register for a newsletter or read an article?
User friendly website which helps your visitors/clients to find what they want
We all have done this before. You have found a website through a search engine or by following a link on a website. You are specifically after something but you just couldn't find what you are looking for. Itís almost as though that website is conspiring against you and you come away from that website feeling that it is your fault that you could not find out where that thing was...
Well note it down, It was not your fault, it is the fault of the website which you went to! Firstly a website should be easy to use and easy to navigate. If you cannot find what you are looking for and if that website's navigation confuses you or makes you think yourself as stupid, then that website is not doing its job.
Website designers and webmasters at sometimes fail to see these problems because they are so familiar with the site design, content and navigation. At other instances its is simply a lack of planning and bad design.
Whatever be the reason, a website redesign will enable you to hear from your users, find out what helps them and what irritates them and so you can rebuild your website that is easier to use and thus more effective.
Relevancy and proper communication with your clients in a more effective manner
You may have noticed that a common theme evolves amongst our top reasons for a redesign and now it is the time to move this home. Having relevant content is one of the most important things about having a web presence.
Relevant content does not mean just redeveloping old brochures, pamphlets and banner adverts. It means providing content that is interesting and useful to your website users while supporting your success criteria.
Content needs to be written specifically for the web because people do not read a website like they read printed magazine or book. Most people browse the web pages trying to find if the page is going to be of any use for them or not. Only after they find it useful they will start to read the page This is why a web page content has to be short, crisp and to the point. The important concepts need to stand out and not get hidden halfway down a webpage.
People always tend to use the web to get informationís with fact, not just a marketing ad. Nobody wants to feel like they are being marketed to (even when they are!), they want to feel that their needs are being understood and met by the website.
Does your website force your visitors to move through pages of marketing fluff? A website redesign would give you the opportunity to re address how you communicate with your clients and to write copy that is simple, on target and more effective.
Good marketing opportunity
People have very short memories in respect of website browsing. They always need to be reminded about things. There is a common belief that it takes a considerable amount of time for a client/customer to become an actual client or customer.
Having a site redesign is a very good opportunity to contact your existing customers, potential customers and the press. It gives you an excuse to contact them again and let them know what you have newly done and that you are keeping things up-to-date.
Thus a site redesign can be a very good marketing opportunity for your business.